What to do with unused contacts? Creative Ideas

Ever felt overwhelmed by the sheer number of contacts cluttering your digital life, especially on platforms like LinkedIn, where connections often accumulate without clear purpose? An effective CRM (Customer Relationship Management) system will typically archive stale contacts to declutter the main contact list. Maybe you have considered exporting your entire contact list into a CSV file, in order to better identify and work out what to do with unused contacts, but the task appears too arduous. Or have you considered if thought leader Guy Kawasaki’s networking strategies could give you the inspiration to come up with new ways to make the most of those dormant connections?

Unlocking the Goldmine in Your Unused Contacts

Every business, large or small, accumulates contacts over time. They sit dormant in databases, forgotten relics of past interactions. But what if those "unused" contacts weren’t just names and numbers, but rather a goldmine waiting to be unlocked?

Re-engaging with these contacts isn’t about reviving dead leads; it’s about recognizing untapped potential within your existing network. It’s about finding new revenue streams. It’s about reigniting dormant connections. It’s about growth.

Defining "Unused"

First, let’s define our terms. What exactly are "unused contacts"? These are individuals or businesses within your database with whom you haven’t interacted recently.

This could be due to various reasons: they didn’t convert initially, their projects were put on hold, or perhaps they simply fell through the cracks.

These contacts haven’t been contacted in a while, and are likely not receiving your usual marketing materials.

They are, in essence, a largely untapped reservoir of potential value.

The Untapped Promise

The beauty of re-engagement lies in its multifaceted potential. It’s not just about making more sales, although that’s certainly a significant benefit.

It’s also about fostering deeper customer loyalty, expanding your professional network, and solidifying your brand’s presence.

Imagine breathing new life into these dormant relationships, converting them into brand advocates, or finding entirely new avenues for collaboration. This possibility is powerful and within reach.

Your Guide to Re-Engagement

This isn’t just a concept; it’s an actionable strategy.

The following steps will guide you through the process of identifying, preparing, and re-engaging with your unused contacts effectively. We want to show you how to revitalize these valuable connections.

Prepare to rediscover the hidden value within your database and transform forgotten names into powerful assets for your business. Let’s get started!

The Untapped Potential: Why Re-engaging Matters

Re-engaging with dormant contacts isn’t just a feel-good exercise; it’s a strategic imperative that can unlock significant value for your business. Think of it as resurrecting hidden assets, assets that already know who you are, what you do, and may have even expressed interest in the past.

It’s about recognizing that the sales landscape constantly evolves. Needs change, projects resurface, and priorities shift. That "no" from yesterday might be a resounding "yes" today.

But beyond the immediate sales boost, lies a wealth of secondary benefits that collectively contribute to a healthier, more resilient business. Let’s explore these benefits in detail.

Fueling Revenue Growth with Dormant Contacts

The most obvious benefit? Increased sales. Contacts who didn’t convert initially might be ready to buy now.

Perhaps their budget wasn’t available at the time, their needs have evolved, or they weren’t fully convinced of your value proposition. A well-timed re-engagement campaign can address these past objections and present a renewed opportunity.

Real-World Examples:

• A SaaS company re-engages leads from a year prior with a limited-time discount, resulting in a 15% conversion rate from that segment.
• A construction company contacts previous clients with an offer for a free inspection, leading to several new renovation projects.

By re-activating these dormant relationships, you are effectively re-opening doors to potential revenue streams that were previously closed.

Cultivating Loyalty and Advocacy

Re-engagement isn’t solely about immediate sales. It’s about fostering long-term relationships. By reaching out and providing value, you demonstrate that you care about their needs, not just their wallets.

This can lead to increased customer loyalty, repeat business, and even word-of-mouth referrals.

Turning Contacts into Advocates:

• A marketing agency re-engages previous clients by offering free marketing audits, leading to stronger relationships and increased referrals.
• A local restaurant re-engages email subscribers with special birthday offers, strengthening customer loyalty.

Happy, engaged customers become brand advocates, spreading positive word-of-mouth and driving organic growth.

Expanding Your Network

Every contact represents a potential gateway to new opportunities. Re-engaging with your existing network can open doors to new connections, partnerships, and collaborations.

Your contacts might be able to introduce you to key decision-makers, recommend your services to their colleagues, or provide valuable insights into new markets.

Network Effects in Action:

• A software company re-engages previous contacts by sponsoring industry event, leading to collaborations and valuable connections.
• A freelance consultant re-engages her LinkedIn network by sharing valuable content, expanding their reach and attracting new clients.

Re-engagement is a powerful way to leverage the power of your existing network to expand your reach and influence.

Bolstering Brand Awareness

Consistent, valuable communication with your contacts reinforces your brand message and strengthens your brand presence. Re-engagement campaigns provide an opportunity to showcase your expertise, share valuable insights, and demonstrate your commitment to customer success.

This can lead to increased brand recognition, improved brand reputation, and a stronger competitive advantage.

Brand Building Through Engagement:

• An accounting firm re-engages previous contacts by sharing timely tax tips, reinforcing their brand expertise and trustworthiness.
• A non-profit organization re-engages donors by highlighting the impact of their contributions, solidifying their brand mission and values.

By consistently delivering value, you can transform forgotten names into advocates of your brand.

Refining Lead Quality

Re-engaging with your contact list allows you to identify which contacts are genuinely interested and engaged with your brand. This helps you to prioritize your efforts on the most promising leads, improving your overall lead quality and maximizing your return on investment.

From Cold Contacts to Hot Leads:

• A real estate agency re-engages previous contacts by sending customized property alerts based on their search history, enabling them to identify qualified leads.
• An e-commerce store re-engages previous customers by offering exclusive deals on products they’ve previously viewed, resulting in greater conversions.

This will help you filter out the noise and focus on the contacts that are most likely to convert into paying customers.

In conclusion, re-engaging with your dormant contacts is a strategic imperative that can unlock significant value for your business, from increased sales and improved customer loyalty to expanded networking opportunities, stronger brand awareness, and refined lead quality.

It’s about recognizing the untapped potential within your existing network and taking proactive steps to revitalize those valuable connections.

Data Preparation: Laying the Groundwork for Success

Before you even think about reaching out to your dormant contacts, you need to lay the groundwork for success. This isn’t just about having a list of names; it’s about ensuring that your data is accurate, relevant, and compliant. Think of it as preparing the soil before planting seeds. The healthier the soil, the better your chances of a bountiful harvest. This process encompasses everything from cleaning up your existing data to enriching it with valuable insights and ensuring that you are adhering to all relevant privacy regulations.

Let’s delve into the crucial steps involved in preparing your data.

Data Cleansing: Ensuring Accuracy and Reliability

Your contact data is only as good as its accuracy. Imagine sending out personalized emails only to have them bounce back because the email addresses are outdated!

Data cleansing is the process of identifying and correcting inaccuracies, removing duplicates, and ensuring the overall reliability of your contact list.

Identifying Inaccuracies

Start by actively looking for errors. Common culprits include outdated email addresses, incorrect phone numbers, misspelled names, and obsolete job titles.

• Run regular validation checks: Many CRM systems offer built-in tools to check email deliverability and identify invalid addresses.

• Manually review: Take the time to scan through your list and spot any obvious errors or inconsistencies.

• Leverage data append services: These services can help update outdated information with current details.

Removing Duplicates

Duplicate entries can not only skew your data but also lead to embarrassing outreach mishaps. No one wants to receive the same email twice! Deduping ensures that each contact only exists once.

• Utilize CRM features: Most CRM systems offer duplicate detection and merging capabilities.
• Set clear criteria: Define the criteria for identifying duplicates (e.g., same name and email address).
• Manually review potential duplicates: CRM systems may not always be 100% accurate. So it’s important to visually check duplicates and be sure they should be merged.

Utilizing Data Cleansing Tools

Don’t reinvent the wheel! A variety of tools are available to automate the data cleansing process.

• Trillium Software: Known for its robust data quality and governance capabilities.
• Informatica Data Quality: Offers a comprehensive suite of tools for data profiling, cleansing, and monitoring.
• OpenRefine: A free, open-source tool that’s excellent for data exploration and cleansing.

Segmentation: Tailoring Your Approach

Why send the same generic message to everyone on your list? That’s like using a one-size-fits-all shoe – it rarely fits anyone well. Segmentation is about dividing your contact list into smaller, more targeted groups based on shared characteristics.

Why Segmentation Matters

Segmentation allows you to personalize your outreach and deliver messages that resonate with each group’s specific needs and interests. This leads to higher engagement rates, improved conversion rates, and a stronger overall impact.

Methods of Segmentation

There are many ways to segment your contacts. Here are a few common criteria:

• Demographics: Age, gender, location, industry, company size.
• Interests: Topics they’ve shown interest in, content they’ve downloaded.
• Past interactions: Previous purchases, website visits, email engagement.
• Purchase history: Products or services they’ve bought in the past.

Tools and Techniques

Your CRM system is your best friend when it comes to segmentation.

• Utilize CRM filters: Use CRM filters to create targeted lists based on specific criteria.
• Create custom fields: Add custom fields to your CRM to capture additional information for segmentation.
• Leverage marketing automation: Use marketing automation platforms to trigger automated campaigns based on segmentation criteria.

Data Enrichment: Adding Depth and Insight

Data enrichment is the process of supplementing your existing contact data with additional information from external sources. It’s like adding nutrients to your soil. This will enable plants (your re-engagement campaign) to grow faster and stronger.

What is Data Enrichment?

Data enrichment goes beyond basic contact information and adds valuable insights about your contacts, such as their interests, social media profiles, company information, and more.

Benefits of Data Enrichment

By enriching your data, you can gain a deeper understanding of your contacts and personalize your outreach even further. This leads to more relevant messaging, improved targeting, and ultimately, better results.

• Improved personalization: Tailor your messages to their specific interests and needs.
• Enhanced targeting: Reach the right people with the right message at the right time.
• Better lead scoring: Identify the most promising leads based on enriched data.

Leveraging Data Enrichment Tools

Several data enrichment tools can help you automate this process.

• Clearbit: Provides comprehensive data enrichment and lead intelligence.
• ZoomInfo: Offers a vast database of business contacts and company information.
• FullContact: Focuses on enriching individual contact profiles with social media and demographic data.

Data Privacy: Ensuring Compliance

In today’s world, data privacy is not just a suggestion; it’s a legal requirement. Ensuring compliance with data protection regulations is crucial to avoid legal penalties and maintain trust with your contacts.

Regulations to Follow

Be aware of the relevant data protection regulations in your region.

• GDPR (General Data Protection Regulation): Applies to individuals in the European Union.
• CCPA (California Consumer Privacy Act): Applies to residents of California.
• Other local and national regulations: Vary depending on your location.

Opt-in/Opt-out Options

Always provide clear and easy-to-use opt-in/opt-out options for your contacts.

• Obtain explicit consent: Ensure that you have obtained explicit consent before sending marketing communications.
• Provide easy opt-out options: Make it easy for contacts to unsubscribe from your mailing lists.
• Honor opt-out requests promptly: Remove contacts from your list immediately after they unsubscribe.

By prioritizing data preparation, you are setting yourself up for a successful re-engagement campaign. Clean, segmented, enriched, and compliant data is the foundation upon which you can build meaningful relationships and achieve your business goals.

Reaching Out: Crafting Your Re-engagement Strategy

The stage is set! Your data is clean, segmented, enriched, and fully compliant. Now comes the exciting part: breathing life back into those dormant connections.

This isn’t about blasting out generic emails; it’s about crafting a thoughtful, personalized re-engagement strategy that resonates with each contact. Think of it as rekindling an old friendship – a little effort can go a long way.

Let’s explore how to reconnect with your unused contacts in a meaningful and effective way.

Warm Outreach: Capitalizing on Existing Relationships

Not every contact is a cold lead. Some represent warm outreach opportunities – individuals with whom you’ve had a prior relationship. These connections are gold! They represent a foundation of familiarity and trust, making re-engagement significantly easier.

But how do you identify these golden opportunities, and how do you craft messages that resonate?

Identifying Warm Outreach Opportunities

Start by carefully reviewing your contact data. Look for any indication of prior interaction:

• Previous email exchanges.
• Past purchases or inquiries.
• Attendance at events or webinars.
• Shared connections on social media.

Your CRM system should be invaluable here. Use its filtering and reporting capabilities to identify contacts who meet specific criteria.

Don’t overlook notes or comments that your team may have added to contact records. These can provide valuable context and insights into past interactions.

Crafting Personalized Messages

Personalization is the key to successful warm outreach. Avoid generic greetings and canned messages. Instead, take the time to craft messages that acknowledge the prior relationship and demonstrate that you remember the contact.

Reference specific past interactions or shared experiences. This shows that you value the relationship and are not just trying to sell something.

Here are some examples:

• "It was great meeting you at the [Event Name] conference last year. I was particularly interested in your insights on [Topic]."
• "I noticed you downloaded our white paper on [Topic]. I thought you might also find this new resource helpful."
• "I remember you mentioning that you were interested in [Product/Service]. We’ve recently released a new version with exciting new features."

The goal is to make each contact feel like you’re speaking directly to them, rather than sending out a mass email.

Re-engagement Campaigns: Rekindling Interest

For contacts with whom you don’t have an existing relationship, you will need to use re-engagement campaigns.

These campaigns are about sparking interest and reminding contacts of the value you can offer.

The key is to create compelling content and use the right tools to deliver it effectively.

Creating Compelling Content

Generic marketing messages are likely to be ignored. To truly re-engage contacts, you need to offer something valuable.

Here are some ideas:

• Exclusive Offers: Provide a special discount or promotion for dormant contacts.
• Relevant Industry Insights: Share valuable content that addresses their specific needs and interests.
• Free Resources: Offer a free ebook, webinar, or consultation.
• Company Updates: Share exciting news about your company or products.
• Engaging Content: Make sure content is visually appealing, especially videos.

Make sure your content is highly relevant to the segment of contacts you are targeting.

Using Email Marketing Platforms Effectively

Email marketing platforms are essential for managing and automating your re-engagement campaigns.

Some popular options include:

• Mailchimp
• Constant Contact
• HubSpot

These platforms offer a range of features, including:

• Email template design.
• Segmentation and targeting.
• A/B testing.
• Analytics and reporting.

Follow these best practices to maximize your results:

• Use a clear and compelling subject line.
• Personalize your email messages.
• Include a clear call to action.
• Optimize your email for mobile devices.
• Test your emails before sending them.

Measuring Success

It’s crucial to track the success of your re-engagement campaigns so that you can adjust and improve.

Key metrics to monitor include:

• Open Rates: The percentage of contacts who open your emails.
• Click-Through Rates: The percentage of contacts who click on a link in your email.
• Conversion Rates: The percentage of contacts who take a desired action, such as making a purchase or filling out a form.
• Unsubscribe Rates: The percentage of contacts who unsubscribe from your mailing list.

If your metrics are low, consider refining your messaging, targeting, or content.

Leveraging LinkedIn: Nurturing Professional Relationships

LinkedIn is a powerful platform for nurturing professional relationships and re-engaging with dormant contacts. It provides a unique opportunity to reconnect with individuals in a professional context and re-establish yourself.

Why LinkedIn is a Good Tool

LinkedIn offers several advantages for re-engagement:

• Professional Network: It’s a platform dedicated to professional networking, making it a natural place to reconnect with business contacts.
• Detailed Profiles: You can access detailed profiles that provide valuable insights into their current roles, interests, and activities.
• Engagement Opportunities: You can engage with contacts through posts, articles, groups, and direct messages.

How to Engage Correctly

To effectively re-engage with contacts on LinkedIn, follow these best practices:

• Personalized Connection Requests: When sending connection requests, always include a personalized message that references your prior relationship or shared interests.
• Engage with Content: Like, comment on, and share their posts and articles.
• Join Relevant Groups: Participate in industry-related groups and contribute to discussions.
• Share Valuable Content: Share insightful articles, blog posts, or industry news.
• Send Personalized Messages: Reach out with a personalized message to congratulate them on a new job, offer assistance, or simply reconnect.

The goal is to provide value and build a genuine connection, rather than simply pitching your products or services.

Nurturing Relationships: Building Long-Term Connections

Congratulations! You’ve successfully re-engaged a segment of your unused contacts. Now, the real work begins: transforming these renewed connections into lasting, mutually beneficial relationships that fuel sustainable business growth.

This isn’t a sprint; it’s a marathon. It requires a consistent, thoughtful approach, leveraging the right tools and strategies to nurture these connections over time. Let’s explore how.

The Indispensable Role of CRM

A Customer Relationship Management (CRM) system is more than just a database; it’s the central nervous system of your relationship-building efforts. It is the foundation upon which you’ll build and manage your customer relationships.

Without a CRM, you’re essentially trying to build a house without a blueprint.

Centralizing Contact Management

Imagine trying to keep track of hundreds, or even thousands, of contacts using spreadsheets or scattered notes. It quickly becomes overwhelming and inefficient.

A CRM centralizes all your contact information in one place. This ensures that everyone on your team has access to the most up-to-date data.

This includes contact details, communication history, purchase history, and any other relevant information. This centralization streamlines your processes and eliminates silos. It empowers your team to deliver consistent, personalized experiences.

Tracking Interactions: Understanding the Customer Journey

Effective relationship nurturing requires a deep understanding of each contact’s journey. What are their pain points? What are their goals? What content resonates with them?

A CRM allows you to meticulously track every interaction with each contact. This includes:

• Emails sent and received.
• Website visits.
• Social media engagements.
• Sales calls and meetings.

By analyzing this data, you can gain valuable insights into their behavior, preferences, and needs. This understanding enables you to tailor your communications and offers. Ensure relevance and maximize the impact of your efforts.

Lead Scoring: Identifying High-Potential Contacts

Not all re-engaged contacts are created equal. Some will be more likely to convert into paying customers than others. That’s where lead scoring comes in.

What is Lead Scoring?

Lead scoring is a methodology used to rank prospects based on their perceived value to the organization. Each lead receives a numerical score. This is based on factors like:

• Demographic information.
• Online behavior.
• Engagement with marketing materials.

This allows you to prioritize your efforts on the leads that are most likely to convert, maximizing your ROI.

Implementing Lead Scoring: A Strategic Approach

Implementing a lead scoring system is not a one-size-fits-all solution. It requires careful consideration of your specific business goals and target audience.

Here are some key factors to consider:

• Engagement Level: How frequently do they open your emails, visit your website, or engage with your social media content? Higher engagement typically indicates stronger interest.

• Demographics: Does their job title, industry, or company size align with your ideal customer profile?

• Behavioral Data: Have they downloaded a white paper, requested a demo, or visited key pages on your website?

• Explicit Data: Consider information such as budget, authority, need, and timeline. Are they ready to buy now, or further down the line?

By carefully weighing these factors, you can create a lead scoring system that accurately identifies your most promising prospects. This ensures that your sales and marketing teams can focus their efforts on the opportunities that are most likely to yield results.

Personalization at Scale: Building Meaningful Connections

In today’s world, generic marketing messages are easily ignored. To truly connect with your audience, you need to deliver personalized experiences that resonate with their individual needs and interests.

Using Data to Personalize

Data is the lifeblood of personalization. The more you know about your contacts, the better you can tailor your messages to their specific needs and interests.

This data can come from a variety of sources, including:

• CRM data.
• Website analytics.
• Social media insights.
• Surveys and feedback forms.

By analyzing this data, you can create highly targeted messages that address their unique challenges and aspirations. Show that you understand them and that you are invested in their success.

The Power of Relevance

Relevance is the key to maintaining engagement. With every interaction, you need to deliver value to your contacts. This can include:

• Sharing relevant articles and blog posts.
• Offering exclusive discounts and promotions.
• Providing helpful tips and advice.
• Inviting them to exclusive events or webinars.

By consistently delivering value, you can build trust and rapport with your contacts. You can establish yourself as a trusted advisor and a valuable resource. This will dramatically increase the likelihood of converting them into loyal customers.

Nurturing relationships is an ongoing process. By leveraging the power of CRM, lead scoring, and personalization, you can transform your re-engaged contacts into a valuable asset for your business. You will build long-term connections that drive sustainable growth and success.

Measuring Success and Continuous Improvement

Re-engaging with unused contacts isn’t a set-it-and-forget-it endeavor. It’s an iterative process, a journey of learning and refinement. The true value lies not just in the initial outreach, but in the consistent measurement and optimization of your efforts.

How do you know if your re-engagement strategy is working? Let’s delve into the critical aspects of tracking, analyzing, and improving your approach to unlock the full potential of your revitalized network.

Key Performance Indicators (KPIs): Tracking Your Progress

KPIs are the compass guiding your re-engagement ship. They provide tangible metrics to gauge your progress and identify areas for improvement.

Focus on KPIs that provide the most actionable insights into re-engagement campaign health.

Engagement Metrics: Gauging Interest and Interaction

Engagement metrics reveal how your audience is interacting with your content and messaging.

Key engagement metrics include:

• Open Rates: The percentage of recipients who opened your email. A low open rate may indicate issues with your subject lines or sender reputation.
• Click-Through Rates (CTR): The percentage of recipients who clicked on a link within your email or other content. A low CTR suggests that your content may not be compelling or relevant enough.
• Social Media Shares: The number of times your content is shared on social media platforms. Shares indicate that your content is resonating with your audience and that they find it valuable enough to share with their networks.
• Website Traffic: Track the number of visits to your website from re-engaged contacts.
• Time on Page: The amount of time visitors spend on your website pages after clicking through from your re-engagement campaigns. Longer time on page usually indicates higher interest and engagement.

By monitoring these engagement metrics, you can gain a clear understanding of how your audience is responding to your re-engagement efforts.

Conversion Rates: Turning Contacts into Opportunities

Ultimately, the goal of re-engagement is to drive conversions. This means turning dormant contacts into active leads, qualified prospects, or even paying customers.

Key conversion rate metrics include:

• Lead Conversion Rate: The percentage of re-engaged contacts who become qualified leads.
• Opportunity Conversion Rate: The percentage of qualified leads who become sales opportunities.
• Customer Conversion Rate: The percentage of opportunities who become paying customers.

Tracking these conversion rates will help you assess the overall effectiveness of your re-engagement strategy in driving business outcomes.

Remember to establish clear goals for your re-engagement campaign and set benchmarks for each KPI. This will allow you to accurately assess your progress and identify areas for improvement.

Analyzing Results: Identifying What Works and What Doesn’t

Data without analysis is like a map without a destination. Once you’ve collected your data, the next step is to analyze the results and identify what’s working and what’s not.

A/B Testing: Optimizing Your Approach

A/B testing is a powerful tool for optimizing your re-engagement strategy. It involves experimenting with different versions of your messaging, content, or outreach methods to see which performs best.

For example, you could A/B test different subject lines for your emails, different calls to action in your content, or different targeting criteria for your campaigns.

By systematically testing different approaches, you can identify the most effective strategies for re-engaging your audience and driving conversions.

Consider A/B testing strategies based on personalization techniques such as using their name, company and other demographic data to test if these improve engagement versus the original message.

Refining Your Strategy: Adapting to Change

The business landscape is constantly evolving, and your re-engagement strategy should be able to adapt to changing needs and circumstances.

By regularly analyzing your results and identifying areas for improvement, you can refine your strategy over time and ensure that it remains effective. This might involve adjusting your messaging, content, targeting, or outreach methods.

Flexibility is key! Be prepared to pivot and adjust your strategy as needed based on the insights you gain from your data.

The Ultimate Outcome: Achieve More Efficient Marketing

The overarching goal of re-engaging with unused contacts is to achieve more efficient marketing and generate better results with your existing resources. Let’s consider how to measure the success.

How to Measure More Efficient Marketing

Measuring marketing efficiency involves assessing the cost-effectiveness of your campaigns and the return on investment (ROI) you’re generating.

Key metrics to consider include:

• Cost Per Lead (CPL): The average cost of acquiring a new lead through your re-engagement efforts.
• Customer Acquisition Cost (CAC): The average cost of acquiring a new customer through your re-engagement efforts.
• Return on Investment (ROI): The overall return you’re generating on your re-engagement investments.

By tracking these metrics, you can assess the efficiency of your re-engagement strategy and identify opportunities to reduce costs and improve ROI.

Re-engaging with inactive leads often results in far better CPL and CAC metrics than finding entirely new ones!

Improved Lead Quality, the Key to Success

Re-engagement can significantly improve lead quality by focusing efforts on the most promising segments within your existing network.

By prioritizing contacts who have previously shown interest in your products or services, you can increase the likelihood of generating qualified leads who are more likely to convert into paying customers.

This targeted approach can lead to higher conversion rates, lower acquisition costs, and a more efficient sales process overall.

Don’t underestimate the power of focusing on quality over quantity when it comes to lead generation.

By embracing a data-driven approach to measuring success and continuously improving your strategy, you can transform your unused contacts into a valuable asset for your business.

So, next time you’re cleaning out your desk and stumble upon a stash of unused contacts, don’t just toss them! Hopefully, these creative ideas sparked some inspiration and showed you that there’s more to do with unused contacts than you might think. Get crafty, get organized, or get giving – the choice is yours!